The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Street Taps
Agency: BBDO / New York
Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Consumer - Experiential Advertising / Guerilla
Care from the air
Agency: Jung von Matt AG / Hamburg
Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Visa
Title:
Street Taps
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16046M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16047M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16048M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Beiersdorf
Title:
Care from the air
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16049M